Last week, we reported on a recent calculation that showed paid search was taking over the search engine results pages (SERPs). This was experimental math by a local business owner who was concerned that organic search was dead.
While organic search isn't dead, there is another facet of the SERP worth exploring and one we hear about ever so often: When presented with multiple choices, where do users click on the SERP and do they even know what they are clicking on?
Read More
