You’ve spent a lot of time building your brand, but what do people say about you when you’re not in the room? That's what defines your reputation - so it's wise to pay attention to those conversations. How do you stay actively involved in conversations about your company or products when it's impossible to be everywhere at once?
When comments and commenters do damage to your brand, you need to have a plan to regroup and recover, while showcasing the best positive conversation in the right places. Do you know how to go beyond focus groups and surveys to create real connections with your customers and make sure your reputation is true to your brand promise?
If you’re building a strong brand that’s worth defending, you shouldn't miss this webinar. Join us and our panelists as we discuss:
- What does a strong brand really look like?
- Can an apparently strong brand prove otherwise?
- Where do you draw the line between healthy conversation and brand attacks?
- How does big data play into reputation management on the social web?
