Thursday, July 18, 2013

Google Analytics Custom Reports for Enhanced Campaign Management

Using Google Analytics custom reports we are able to keep a close eye on all areas where we have the option to place a bid multiplier. We can easily track data based on device, geo, day of the week, and hour of the day. By applying this report we can easily look at emerging trends at a granular level and quickly apply optimization changes to bid multipliers to head off any potential threats. Get Detail here