Ashley Brown, Group Director, Digital Communications and Social Media at The Coca-Cola Company - We do have comprehensive training that’s available to all associates. There are actually two separate classes. There’s one that’s called Being Social, and if you’re on social media, this is what you should and shouldn’t do. We have another training class, a 201, called Social Media in Action. This call covers if you want to be an advocate for the company, here’s how you go about doing that.
We haven’t put a lot of rules around it. People tend to want to protect the company naturally. So we don’t want to put out too much prescriptive guidance. We’ve made our social media principles public. They’re available on the Coca-Cola Journey webpage. If you search for social media principles, you’ll find them.
