Deepfield cites the deployment of thousands of Google servers as the most significant change since 2010. Google Global Cache, a content delivery platform reaching more than 100 countries, now has servers in the majority of U.S. Internet providers, according to Deepfield.
An amazing 60% of all Internet end devices/users exchange traffic with Google servers during the course of an average day.When we last published some large-scale measurements in 2010, Google represented (a now seemingly small) 6% of Internet traffic. Today, Google now accounts for nearly 25% of Internet traffic on average. Only Netflix has larger bandwidth, but Netflix peaks last only for a few hours each evening during prime time hours and during Netflix cache update periods in the early morning
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