When you hear something that's too good to be true, it probably is. This is especially true with some link building or SEO companies that will promise you the world, and leave you with a possible penalty. And when you hear something that might require some work, you might think your SEO is full of it.
For those of you looking to outsource your SEO efforts, here's a quick list of times you should listen to or question your SEO consultant or online marketing agency.
LISTEN When They Say You Need More Link Worthy Content
It may sound like an upsell at first, but having quality content on your website is extremely important when it comes to link building. Unless you want to have someone pay for your links (that's right, I just said paid link building), you will need something other than product or service sales pages on your site that is worthy of a link.
SEO Outsourcing
