Monday, August 23, 2010

Social networking and SEO

It can't have escaped your notice that social networking sites are popping up all over the internet. Commercial websites are listing links to sites such as Twitter, Facebook and Delicious on their homepages and using these to entice people to follow them and thereby receive information and updates on whatever they are selling.

Which means search engine optimization SEO companies are interested and the term “social media optimisation” has emerged? Social media has the power to increase inbound links rapidly without falling foul of search engines so there is obvious benefit in getting to grips with optimizing your pages on these sites. Google has started listing Twitter pages in its search results but don't expect your rankings to rise simply because of the number of followers you have.

It's about attracting the right kind of followers - those that are relevant to your business. It's also about having quality content to share and ensuring that optimized search terms are used in your tweets. Getting the right search terms into page titles and headings and having the right URL will help to get your tweets indexed. Find creative ways to incorporate interesting content, using video links and photographs.

There is always the chance these might spark an exponential increase of shared links and lead to increased awareness of your brand. SEO companies have developed a raft of strategies for exploiting social media networking sites and for optimizing content for them. If you don't want to be left behind, now is the time to join the revolution. social bookmarking