It's important to remember that visitors to your blog will probably have been led there via a search engine or external links, especially if your SEO agency has been doing its job, so visitors could land on any page. You need to make it easy for them to explore further.
Rule one of course, is make sure visitors can find your home page. There should be a link to your home page on every single page of your blog. Just for good measure, it's worth making sure that your page header and any company logo also link to your home page wherever they appear. If a visitor gets lost, you may well have lost a customer.
Use your internal links sensibly. Links to related entries should be prominent and would also be more effective if the links were designed to open in a new browser window or tab. That way your visitor can easily have more entries lined up to read without having to leave one half-way through.
Invite them back. It should be easy for visitors to pay a return visit to your blog, after all, it will be updated regularly. There should be options to subscribe to a feed or newsletter and, of course, to bookmark your site.
And finally, categorise. Your entries should be logically organised. Using a navigation bar listing categories or a tag cloud makes it easier for visitors to find information of interest to them.
It's important to your business that potential customers browse your site, rather than leave after reading one blog entry. Make sure that your search engine optimisation agency pay attention to ease of navigation in your blog.
Rule one of course, is make sure visitors can find your home page. There should be a link to your home page on every single page of your blog. Just for good measure, it's worth making sure that your page header and any company logo also link to your home page wherever they appear. If a visitor gets lost, you may well have lost a customer.
Use your internal links sensibly. Links to related entries should be prominent and would also be more effective if the links were designed to open in a new browser window or tab. That way your visitor can easily have more entries lined up to read without having to leave one half-way through.
Invite them back. It should be easy for visitors to pay a return visit to your blog, after all, it will be updated regularly. There should be options to subscribe to a feed or newsletter and, of course, to bookmark your site.
And finally, categorise. Your entries should be logically organised. Using a navigation bar listing categories or a tag cloud makes it easier for visitors to find information of interest to them.
It's important to your business that potential customers browse your site, rather than leave after reading one blog entry. Make sure that your search engine optimisation agency pay attention to ease of navigation in your blog.
