Search Engine Optimizer SEO Blog: July 2013

Monday, July 29, 2013

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Yandex Co-Founder Ilya Segalovich Dies

Ilya Segalovich, cofounder, CTO and director of Yandex, passed away on Sunday, June 28 in a London hospital after being removed from life support on Saturday.
He had been in a coma with no sign of brain activity as a result of his battle with cancer since Thursday, when Yandex originally erroneously reported that Segalovich had died. Read More

Google Warns Against Large-Scale Guest Posting,

Google has quietly updated the link schemes document under their Webmaster guidelines to add large-scale guest posting.

Large-scale article marketing or guest posting campaigns with keyword-rich anchor text links

If you are guest blogging with the intent to build links, and those blog posts are done large-scale with very little quality built into them, Google may take action against the links in those articles or guest blog posts.

Mark Traphagen Rather they look for big patterns that are the footprint of those who are planting links only to manipulate a specific keyword. That's why the new guidelines say "large-scale" efforts of this type Read More
Google warns against "large scale guest posting" -- this is the beginning of many guest posting warnings, I assume. Just a tip of the ice burg. :]

Therefore we must approach a ethical blogger outreach company which must do the content marketing for branding, traffic, visibility and long term relationship

Wednesday, July 24, 2013

Google is now bigger than Facebook, Netflix and Twitter combined.

Deepfield cites the deployment of thousands of Google servers as the most significant change since 2010. Google Global Cache, a content delivery platform reaching more than 100 countries, now has servers in the majority of U.S. Internet providers, according to Deepfield.

An amazing 60% of all Internet end devices/users exchange traffic with Google servers during the course of an average day.When we last published some large-scale measurements in 2010, Google represented (a now seemingly small) 6% of Internet traffic. Today, Google now accounts for nearly 25% of Internet traffic on average. Only Netflix has larger bandwidth, but Netflix peaks last only for a few hours each evening during prime time hours and during Netflix cache update periods in the early morning

Read More

Monday, July 22, 2013

New Free Tool, the Google Backlink Checker Tool for Penguin & Disavow Analysis

What Jim Boykin Says

I’m happy to announce today that we’re releasing the first of our free Backlink Analysis tools which are designed to help analyze a websites backlinks in order to find patterns that will help you know which links you might want to consider disavowing through Google’s Disavow Tool. We have 4 copies of this tool, all free, and I’ll keep it free…but in the future you may have to login to that particular forum to use it.

Click here to use this tool

However to check bulk domain authority and PR you can use www.bulkdachecker.com. If you are looking for more SEO and Webmaster Tools visit webmasterdaddy.com

Sunday, July 21, 2013

Google Surveys Can Make Anyone A Professional Pollster

Google’s Consumer Surveys tool. “Perhaps it won’t be long before Google, not Gallup, is the most trusted name in polling,” wrote Silver, on how Google conducted one of the most accurate polls of the 2012 election cycle.

But I didn’t know how useful they’d be for media outlets until I was able to identically replicate a non-election Gallup poll for a fraction of the cost. Last week, Gallup released an important poll on the (relatively) anti-immigration attitudes of Americans, which was one of the best pieces of evidence I had seen demonstrating why immigration reform has been so difficult to pass.

Original Story

Google Confirmed There Is A Panda Update Going Out Now

Panda began going live with its latest update on July 18. Matt Cutts has previously stated that Panda updates would rollout over course of 10 days each month.

This morning, I noticed a possible Panda update was rolling out, one that seemed to be “softer” in nature than the previous updates, where many webmasters who were originally hit by the algorithm are now claiming recovery.

Google has confirmed a Panda update is rolling out and this specific update is “more finely targeted.”

Updates

Panda Update 1, Feb. 24, 2011 (11.8% of queries; announced; English in US only)
Panda Update 2, April 11, 2011 (2% of queries; announced; rolled out in English internationally)
Panda Update 3, May 10, 2011 (no change given; confirmed, not announced)
Panda Update 4, June 16, 2011 (no change given; confirmed, not announced)
Panda Update 5, July 23, 2011 (no change given; confirmed, not announced)
Panda Update 6, Aug. 12, 2011 (6-9% of queries in many non-English languages; announced)
Panda Update 7, Sept. 28, 2011 (no change given; confirmed, not announced)
Panda Update 8, Oct. 19, 2011 (about 2% of queries; belatedly confirmed)
Panda Update 9, Nov. 18, 2011: (less than 1% of queries; announced)
Panda Update 10, Jan. 18, 2012 (no change given; confirmed, not announced)
Panda Update 11, Feb. 27, 2012 (no change given; announced)
Panda Update 12, March 23, 2012 (about 1.6% of queries impacted; announced)
Panda Update 13, April 19, 2012 (no change given; belatedly revealed)
Panda Update 14, April 27, 2012: (no change given; confirmed; first update within days of another)
Panda Update 15, June 9, 2012: (1% of queries; belatedly announced)
Panda Update 16, June 25, 2012: (about 1% of queries; announced)
Panda Update 17, July 24, 2012:(about 1% of queries; announced)
Panda Update 18, Aug. 20, 2012: (about 1% of queries; belatedly announced)
Panda Update 19, Sept. 18, 2012: (less than 0.7% of queries; announced)
Panda Update 20 , Sept. 27, 2012 (2.4% English queries, impacted, belatedly announced
Panda Update 21, Nov. 5, 2012 (1.1% of English-language queries in US; 0.4% worldwide; confirmed, not announced)
Panda Update 22, Nov. 21, 2012 (0.8% of English queries were affected; confirmed, not announced)
Panda Update 23, Dec. 21, 2012 (1.3% of English queries were affected; confirmed, announced)
Panda Update 24, Jan. 22, 2013 (1.2% of English queries were affected; confirmed, announced)
Panda Update 25, March 15, 2013 (confirmed as coming; not confirmed as having happened)
Panda Update 26, July 18, 2013 (confirmed)

This update seems to be targeting authoritative sites – and more specifically what should be considered an authority website and what shouldn't be. There has also been a bit of chatter that sites that have fared better in this update are active in using Google+.While this latest the Google panda update seems to be of a much softer impact than we have seen from previous updates,

Saturday, July 20, 2013

Fortune 500 Companies Facts on Blogging

Here is what I have found on blogging activities Fortune 500 Companies. What is surprising is the sudden popularity of corporate blogs. After stagnating at just above 20% for three years, use of corporate blogs has shot up to 34% of the Fortune 500 in the last two years. That’s nearly a 50% increase.

Other findings for 2013 include:

Twitter usage increased by 4%.
Facebook page usage increased by 4%.
69% now use YouTube (Up from 7% in 2012).
171 of these companies have corporate blogs
Companies such as Chevron, Phillips 66, and Berkshire Hathaway do not have a blog.
386 of these companies have a Twitter account and have used it in the past week.
40 of these companies are using Instagram, Pinterest, and/or Foursquare.

Are Fortune 500 Are Bullish on Social Media in 2013 Here is report. According to blog posting service company increase in blogging activities increased as a results Google changes where they give more importance to content and users experience.

Thursday, July 18, 2013

The Big Brand Theory: How is Coca-Cola Shaking it Up Socially?

Ashley Brown, Group Director, Digital Communications and Social Media at The Coca-Cola Company - We do have comprehensive training that’s available to all associates. There are actually two separate classes. There’s one that’s called Being Social, and if you’re on social media, this is what you should and shouldn’t do. We have another training class, a 201, called Social Media in Action. This call covers if you want to be an advocate for the company, here’s how you go about doing that.

We haven’t put a lot of rules around it. People tend to want to protect the company naturally. So we don’t want to put out too much prescriptive guidance. We’ve made our social media principles public. They’re available on the Coca-Cola Journey webpage. If you search for social media principles, you’ll find them.

Google Analytics Custom Reports for Enhanced Campaign Management

Using Google Analytics custom reports we are able to keep a close eye on all areas where we have the option to place a bid multiplier. We can easily track data based on device, geo, day of the week, and hour of the day. By applying this report we can easily look at emerging trends at a granular level and quickly apply optimization changes to bid multipliers to head off any potential threats. Get Detail here

Wednesday, July 17, 2013

What is Zemanta

Zemanta brings useful content to bloggers, connects authors to their peers and publishers to marketers.

Zemanta brings articles, images and websites to bloggers. It matches text with publicly available content and displays it right in the creation tool as it is being written. It works within WordPress, Blogger, Typepad and Tumblr. Users can join programs that sponsor creation and award quality content.

Zemanta offers a channel for content marketers to reach over 500K active bloggers. Zemanta bloggers are looking for interesting, authoritative content they can share with their readers.

What is User Effect UserEffect.Com

User Effect is a consulting firm specializing in strategic usability for business websites. Put simply, It help you convert website visitors into buyers. Dr. Peter J. Meyers (AKA "Dr. Pete") is the President of User Effect, a former start-up executive, cognitive psychologist, and lifelong programmer.

What Is Usability? Usability is, simply put, the science of making technology work for people. Website usability is the art and science of building sites that are efficient, easy to use, meet visitor's expectations, and ultimately help people accomplish their goals. Learn More

Majestic SEO launches New Site Explorer and increases data allowances

New Site Explorer Release
We are delighted to announce a new version of Site Explorer with improved functionality and an improved user interaction. There is now a more logical tab order, clearer summary data all on One Line Above the Fold, and Home Page titles appearing in domain summaries. With very positive feedback already received, check out the new site explorer now.

More Data for everyone Even if you are a non-paying user - but ESPECIALLY if you are a paid subscriber, we have increased the limits on the amount of data you can extract. In addition we have made further UI improvements around the site. We have highlighted the extra value you now get from Majestic accounts here.

Majestic SEO Company Address: Birmingham Science Park Aston, Faraday Wharf, Holt Street, Birmingham. B7 4BB. UK. Office Hours (UK) 10am-6pm, Monday-Friday

Bing’s Autosuggest Gets Smarter, Now Includes Brands, Movies, Animals And More

Microsoft’s Bing today announced an update to its autosuggest feature that expands the number of categories that will trigger this feature. In May, Bing first introduced this tool for celebrities, politicians, athletes and publicly available LinkedIn profiles. Today, it is adding brands, movies, albums, places, software, sport teams, animal species “and more.”

Just like in its first iteration, Bing features the ability to disambiguate searches right in the search box – before you even start a search. Say you search for “pitbull.” Bing doesn’t know if you’re searching for the dog breed or the artist, so it will give you the opportunity to explain what you’re looking for in the search box. Thanks to its Satori entity engine, which is similar in ambition to Google’s Knowledge Graph, Bing can understand the difference between the two and then show you the right search results.
Read More

TechCrunch Penalized By Google? Is This True?

Joe Hall posted at Threadwatch that Google may have penalized TechCrunch, one of the most popular blogs on the internet. He looked at SEM Rush and Search Metrics data for the past few months and noticed a significant drop in search visibility for TechCrunch in Google's search results.

Your Brand On the Social Web: A Key to Corporate Reputation

You’ve spent a lot of time building your brand, but what do people say about you when you’re not in the room? That's what defines your reputation - so it's wise to pay attention to those conversations. How do you stay actively involved in conversations about your company or products when it's impossible to be everywhere at once?

When comments and commenters do damage to your brand, you need to have a plan to regroup and recover, while showcasing the best positive conversation in the right places. Do you know how to go beyond focus groups and surveys to create real connections with your customers and make sure your reputation is true to your brand promise?

If you’re building a strong brand that’s worth defending, you shouldn't miss this webinar. Join us and our panelists as we discuss:

What does a strong brand really look like?
Can an apparently strong brand prove otherwise?
Where do you draw the line between healthy conversation and brand attacks?
How does big data play into reputation management on the social web?

Register now

Tuesday, July 16, 2013

Chinese Search Engine Qihoo to Buy Sogou for $1.4 Billion?

The Chinese search engine space just got a lot more interesting with Qihoo 360 reportedly purchasing Sohu's Sogou search engine. If the report from DoNews (via The Next Web) is accurate, this deal will effectively combine the second and third largest search engines in China, which could have a significant impact on Baidu's huge market share. The deal is rumored to be worth $1.4 billion. It is speculated that the deal will be announced soon. Qihoo 360 launched its own search engine in August of last year, and is second only to Baidu in terms of market share in China. Purchasing Sogou would mean the company would have nearly 25 percent of the search market share compared to Baidu's eroding market share, which is now slightly under 70 percent.

SEO: The Future of Search Results

This is how search engines currently answer questions — over a billion times each day. But what if instead of seeing 10 results, you only saw one? Sounds crazy, I know. But search is evolving and this could be its future. And it could be here a lot sooner than you think. Let’s take a look at why.

The Next Evolution of the SERP

We’re all familiar with the big algorithm updates like Panda and Penguin that happen a few times each month, but sometimes we forget that user interface changes can impact click through rate and traffic. This is important to keep in mind, as the actual look and feel of search could be changing drastically. In fact, the next evolution of the SERP could come from a new format called info cards.

While it might be difficult to fathom that info cards could replace the ubiquitous blue links, it’s actually quite plausible — especially when you consider how Google is displaying information in some of their latest products which we’ll explore below.

Original Source

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Monday, July 15, 2013

Understanding The Reconsideration Request via Matt Cutts

Penalized sites get removed from the SERP's. Google has been fair to such webmasters and has allowed them a way to get back into the search engine index. You do this by filing a reconsideration request. One of our writers, Ann Smarty, wrote an excellent step by step guide that shows you how to fill […]

The Dangers Associated With An Author’s Bio

In the past algorithm update of Google, a lot of traditional strategies in off-page SEO have been set aside by SEO pro to avoid penalties that websites might face in the future. Although some of these strategies are still being used by few SEO, it is not guaranteed that a website will stand out […]

Organic vs. Paid Listings: Do Users Know the Difference?

Last week, we reported on a recent calculation that showed paid search was taking over the search engine results pages (SERPs). This was experimental math by a local business owner who was concerned that organic search was dead. While organic search isn't dead, there is another facet of the SERP worth exploring and one we hear about ever so often: When presented with multiple choices, where do users click on the SERP and do they even know what they are clicking on?
Read More

Google To Take Action Against Fake Search Results Injected Into Browser History

Google made a clear stance late Friday on the Google Webmaster blog that they will not tolerate webmasters pushing deceptive search results to searchers through the use of browser history spamming techniques. The technique uses a method of detecting a click on the browser’s back button. When clicked, a user is not sent back to the page they came from, i.e. the search results, but rather a page that looks like search results. Google explained, a “users click the “back” button on their browser, they land on a new page that they’ve never visited before.” This only happens when the user is “coming from a search results page may think that they’re going back to their search results.” But “instead, they’re taken to a page that looks similar, but is actually entirely advertisements.” Read more

The Challenges of Localizing Your Website

There are a number of challenges any business or organization must face when localizing its website. There are issues to do with translation, design, functionality, SEO and cultural adaptation. Website localization can represent a considerable commitment in terms of time and resources and the obvious first question is whether localization is worth all the effort […]

Sunday, July 14, 2013

Google’s Schmidt: Hollywood Should Take Content Pirates To Court

Google’s Eric Schmidt says that the entertainment industry should focus on taking content pirates to court, rather than just trying to get Google (and other search engines) to remove pirate sites from search results. His comments, reported by Variety, came yesterday during an impromptu chat with reporters at an annual financial conference in Sun Valley, [...] Read Story

A Reminder About Manipulative Or Deceptive Behavior

Our quality guidelines prohibit manipulative or deceptive behavior, and this stance has remained unchanged since the guidelines were first published over a decade ago. Recently, we’ve seen some user complaints about a deceptive technique which inserts new pages into users’ browsing histories. When users click the "back" button on their browser, they land on a new page that they've never visited before. Users coming from a search results page may think that they’re going back to their search results. Instead, they’re taken to a page that looks similar, but is actually entirely advertisements: Read More

Stand Out From Tough Competition Through Effective Social Media eCommerce Strategies

It is quite common that most of the companies have its online presence to boost sales and profit of their business. These days, lots of small and medium-sized companies prefer to have eCommerce websites to sell their products and services that they offer. When it comes to get most out of these e-stores in this […]

Why the Future of The Web Rests in the Hearts and Minds of Fanatics

For decades gatekeepers have kept creators from being able to create. You had to be chosen to publish your book, create a radio show, or make a movie. But the rapid development of technology is causing a dramatic shift in the power dynamic. We saw it happen in the music industry first with the creation

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