Social networking and SEO

It can't have escaped your notice that social networking sites are popping up all over the internet. Commercial websites are listing links to sites such as Twitter, Facebook and Delicious on their homepages and using these to entice people to follow them and thereby receive information and updates on whatever they are selling.

Which means search engine optimization SEO companies are interested and the term “social media optimisation” has emerged? Social media has the power to increase inbound links rapidly without falling foul of search engines so there is obvious benefit in getting to grips with optimizing your pages on these sites. Google has started listing Twitter pages in its search results but don't expect your rankings to rise simply because of the number of followers you have.

It's about attracting the right kind of followers - those that are relevant to your business. It's also about having quality content to share and ensuring that optimized search terms are used in your tweets. Getting the right search terms into page titles and headings and having the right URL will help to get your tweets indexed. Find creative ways to incorporate interesting content, using video links and photographs.

There is always the chance these might spark an exponential increase of shared links and lead to increased awareness of your brand. SEO companies have developed a raft of strategies for exploiting social media networking sites and for optimizing content for them. If you don't want to be left behind, now is the time to join the revolution. social bookmarking

Pay per click

Pay per click (PPC) is an Internet advertising model used on websites, in which advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system.

Cost per click (CPC) is the amount of money an advertiser pays search engines and other Internet publishers for a single click on its advertisement that brings one visitor to its website.

The importance of backlinks

A backlink is one of the most important factors in determining the popularity of your website, and as such, its ranking in search engine results pages (SERPs).

 Search engine optimization services realise this, and will do all they can to increase the number of backlinks to your site. Google’s method of measuring the relative importance of a web page is called Pagerank. In their overview of this system, they define a backlink as ‘a link from page

A to page B as a vote, by page A, for page B’. Increasing the number of backlinks There are different ways to maximise the number of backlinks to your site. You may stumble upon a breaking news story, or it may involve lots of planning and marketing. One excellent way to do this is to provide insider industry information, then if you’re lucky, lots of other sites will provide a link to your page as they know their readers will be interested. If you’re very lucky, an authoritative site will provide a link to you, and this can drive your traffic through the roof and prove useful in the long term for your site.

 Anchor text – the labelling of a hyperlink as it appears on a webpage - is another crucial factor for building good quality backlinks. Web crawlers examine the anchor and compare it to the contents of your page. The more relevant it is, the higher your rankings on SERPs. SEO services understand this, and they can ensure that your page will not be stuffed with irrelevant anchor text which can affect your search engine results.

What Can Social Bookmarking Do

social bookmarking is tagging a website and saving it for later. Instead of saving them to your web browser, you are saving them to the web. And, because your bookmarks are online, you can easily share them with friends.

Not only can you save your favorite websites and send them to your friends, but you can also look at what other people have found interesting enough to tag. Most social bookmarking sites allow you to browse through the items based on most popular,

Navigating your blog

It's important to remember that visitors to your blog will probably have been led there via a search engine or external links, especially if your SEO agency has been doing its job, so visitors could land on any page. You need to make it easy for them to explore further.

Rule one of course, is make sure visitors can find your home page. There should be a link to your home page on every single page of your blog. Just for good measure, it's worth making sure that your page header and any company logo also link to your home page wherever they appear. If a visitor gets lost, you may well have lost a customer.

Use your internal links sensibly. Links to related entries should be prominent and would also be more effective if the links were designed to open in a new browser window or tab. That way your visitor can easily have more entries lined up to read without having to leave one half-way through.

Invite them back. It should be easy for visitors to pay a return visit to your blog, after all, it will be updated regularly. There should be options to subscribe to a feed or newsletter and, of course, to bookmark your site.

And finally, categorise. Your entries should be logically organised. Using a navigation bar listing categories or a tag cloud makes it easier for visitors to find information of interest to them.

It's important to your business that potential customers browse your site, rather than leave after reading one blog entry. Make sure that your search engine optimisation agency pay attention to ease of navigation in your blog.

Search Engine Marketing

SEM is an acronym for Search Engine Marketing. Search Engine Marketing is the term proposed in 2001 for all management of SEO and its related activities. SEM is a way to promote websites by making them appear on top of the Search Engine Results Page(SERP) through Search Engine Optimization technique, Pay-per-click technique and Contextual Advertising technique.

Pay-Per-Click

Pay-per-click is an internet advertising model, where advertisers and hosts agree upon a certain amount only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases ,which are of utmost importance to the web market. Host sites SEO Hosting commonly charge certain price per click This price can be a fixed or it can be obtained through bid system.In fixed rate system,the agreement between the two parties is on fixed amount.While in bidding system, the advertiser signs a contract and he has to compete with other advertisers in an auction,where each advertiser informs the host of the maximum amount that he or she is willing to pay for a given ad spot,usually using online tools to do so.This auction carries out as and when the ad is trigerred.

Search Engine Optimization

Search Engine Optimization (SEO) is the technique through which we maintain the rankings of websites and there by improve the quality of traffic to that website. Whenever we search for a particular data, the sites that appear at the higher position has highest ranking with respect to that search. And this optimization is done by making some alterations, viz editing its HTML associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.
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Search Engines and Its Related Terms

Search Engine :=

1) Adwords:This is the Pay Per Click advertising program offered by Google.

2) Automated Submissions: Services that use a web based tool or software to submit sites to search engines, free for all pages, and directories. CM SEO does not recommend using these services, these submissions can be viewed by the receiving party as spam.

3) Directory:A directory is a method of organizing sites by category. Typically the directory structure is created and sites are reviewed and entered into the appropriate categories by humans. The two largest directories on the Internet are The Open Directory (ODP) and the Yahoo Directory.

4)Hand Submissions - A service to develop appropriate titles and descriptions for submission to directories, search engines, and advertising sites. The submission is often unique for each directory, being sure to be compliant with all guidelines. CM SEO always offers hand submissions and has great success in getting relevant listings in appropriate directories.

5) Link Popularity: One of the early innovations by Google was the development of Page Rank, a numerical page ranking based on incoming links to a site. Further information on the original algorithm can be found at The Anatomy of a Large-Scale Hypertextual Web Search Engine. Link popularity is the process of developing incoming, outgoing, and reciprocal links for the purpose of increasing Page Rank.

6)Meta Tags: Information in the body of the html including description and keywords. These tags are often used by the search engines as part of their determination of placement and the description is often displayed in the results.

7)ODP: (Open Directory Project) - The largest human edited directory on the Internet. The Open Directory provides listings for free but only for qualified sites and because editors are volunteers, wait times can be lengthy.

8 ) Page Rank(PR): See also Link Popularity. A numerical rating of a site developed by Google as part of it’s algorithms for determining search engine listings. To view page rank requires installing the Google tool bar in your browser. Yahoo also utilizes Page Rank calculations.

9) Search Engine Optimization: The process of fine tuning the content of a site along with the html and meta tags so that it is search engine friendly (and we hope people friendly at the same time).

10) SEM: (Search Engine Marketing) - The process of marketing a site for improved search engine results, often including a combination of search engine optimization and paid advertising.