Few Tips about Google Adword - PPC Advertising

Most of the people think that by just setup an account with Google adwords and selection of keywords and high bidding will make a pay per click campaign success. They are wrong Consider the following factos first to see how you work on: 

• You must use 2 or more text Ads.
• You must  know your Negative Keywords.
• You must  know how your Ad Position affects Conversions.
• Understand your Quality Scores for Keywords.
• You must understand difference between Display Network or Search and when to use. 
• You must  track your Conversions.
• Last but not least you must bid on your own brand name.
• You must have quality landing page for conversions.
• Above all you must spend some time on Adword account weekly

You can either hire a PPC Agency or Do it yourself

I hope this small pay per click advertising management will help you in initial run..