SEO: The Future of Search Results

This is how search engines currently answer questions — over a billion times each day. But what if instead of seeing 10 results, you only saw one? Sounds crazy, I know. But search is evolving and this could be its future. And it could be here a lot sooner than you think. Let’s take a look at why.

The Next Evolution of the SERP

We’re all familiar with the big algorithm updates like Panda and Penguin that happen a few times each month, but sometimes we forget that user interface changes can impact click through rate and traffic. This is important to keep in mind, as the actual look and feel of search could be changing drastically. In fact, the next evolution of the SERP could come from a new format called info cards.

While it might be difficult to fathom that info cards could replace the ubiquitous blue links, it’s actually quite plausible — especially when you consider how Google is displaying information in some of their latest products which we’ll explore below.

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