Penalized sites get removed from the SERP's. Google has been fair to such webmasters and has allowed them a way to get back into the search engine index. You do this by filing a reconsideration request. One of our writers, Ann Smarty, wrote an excellent step by step guide that shows you how to fill […]
Monday, July 15, 2013
The Dangers Associated With An Author’s Bio
In the past algorithm update of Google, a lot of traditional strategies in off-page SEO have been set aside by SEO pro to avoid penalties that websites might face in the future. Although some of these strategies are still being used by few SEO, it is not guaranteed that a website will stand out […]
Organic vs. Paid Listings: Do Users Know the Difference?
Last week, we reported on a recent calculation that showed paid search was taking over the search engine results pages (SERPs). This was experimental math by a local business owner who was concerned that organic search was dead.
While organic search isn't dead, there is another facet of the SERP worth exploring and one we hear about ever so often: When presented with multiple choices, where do users click on the SERP and do they even know what they are clicking on?
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Google To Take Action Against Fake Search Results Injected Into Browser History
Google made a clear stance late Friday on the Google Webmaster blog that they will not tolerate webmasters pushing deceptive search results to searchers through the use of browser history spamming techniques.
The technique uses a method of detecting a click on the browser’s back button. When clicked, a user is not sent back to the page they came from, i.e. the search results, but rather a page that looks like search results. Google explained, a “users click the “back” button on their browser, they land on a new page that they’ve never visited before.” This only happens when the user is “coming from a search results page may think that they’re going back to their search results.” But “instead, they’re taken to a page that looks similar, but is actually entirely advertisements.” Read more
The Challenges of Localizing Your Website
There are a number of challenges any business or organization must face when localizing its website. There are issues to do with translation, design, functionality, SEO and cultural adaptation. Website localization can represent a considerable commitment in terms of time and resources and the obvious first question is whether localization is worth all the effort […]
Sunday, July 14, 2013
Google’s Schmidt: Hollywood Should Take Content Pirates To Court
Google’s Eric Schmidt says that the entertainment industry should focus on taking content pirates to court, rather than just trying to get Google (and other search engines) to remove pirate sites from search results. His comments, reported by Variety, came yesterday during an impromptu chat with reporters at an annual financial conference in Sun Valley, [...] Read Story
A Reminder About Manipulative Or Deceptive Behavior
Our quality guidelines prohibit manipulative or deceptive behavior, and this stance has remained unchanged since the guidelines were first published over a decade ago. Recently, we’ve seen some user complaints about a deceptive technique which inserts new pages into users’ browsing histories. When users click the "back" button on their browser, they land on a new page that they've never visited before. Users coming from a search results page may think that they’re going back to their search results. Instead, they’re taken to a page that looks similar, but is actually entirely advertisements: Read More
Stand Out From Tough Competition Through Effective Social Media eCommerce Strategies
It is quite common that most of the companies have its online presence to boost sales and profit of their business. These days, lots of small and medium-sized companies prefer to have eCommerce websites to sell their products and services that they offer. When it comes to get most out of these e-stores in this […]
Why the Future of The Web Rests in the Hearts and Minds of Fanatics
For decades gatekeepers have kept creators from being able to create. You had to be chosen to publish your book, create a radio show, or make a movie. But the rapid development of technology is causing a dramatic shift in the power dynamic. We saw it happen in the music industry first with the creation
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Tuesday, June 25, 2013
10 SEO Industry Trends in 2013 & 2014
Now that most of us have our footing back after Penguin 2.0, what’s ahead for SEO and social media marketing in the year to come? It’s clear that Google’s focus is on eliminating spam and enhancing the user experience through better content. Evidence has shown that both site quality and link relevancy are going to
Content continues to be important, but requires more depth and detail
Different kinds of content help you get traction
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