We started rolling out the next generation of the Penguin webspam algorithm this afternoon (May 22, 2013), and the rollout is now complete.- Matt Cutts
Mattcutts.com - While I do applaud your efforts to reduce webspam. The net would be so much nicer if the utter garbage affiliate spam would completely vanish.
As we all know that first update was Penguin 1 on April 24, 2012 which impacted about 3.1% of queries, after that small updates came on May 26, 2012 (less than 0.1%) and October 5, 2012 (0.3% of queries).by SubmitShop
"Panda is sitewide. Penguin is on a per page basis. According to Cutts, Penguin 1.0 was home page only. Penguin 2.0 goes deeper." It targets lower level pages of a site and not just the top level.
Government websites, news sites and advice driven resources have all fared well from the recent update, as you would expect.
So, you may not have been penalised, or hit by the algorithm update, however you may have lost visibility to websites with more authority.
Update: Matt Cutts tweeted that you can submit feedback to Google via this form about spammy sites this update missed. https://twitter.com/mattcutts/status/337586357822169088
So unless you have managed to replace all the authority your low quality links were giving you, don’t expect to see your rankings come back. Unfortunately, any investment in low quality links is lost, and the only way back is to invest at a higher level in developing a solid SEO strategy. and removing links will give you a clean sheet but won’t bring you back.
Cutts briefly discussed the new Penguin update in a conversation with Leo Laporte on Wednesday right before it was getting ready to roll out. In that, he said, “It is a leap. It’s a brand new generation of algorithms. The previous iteration of Penguin would essentially only look at the homepage of a site. The newer generation of Penguin goes much deeper. It has a really big impact in certain small areas.”
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